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Changing the way we think about consuming fashion, wearing fashion, making fashion and wasting fashion.

28 April 2019 by Danielle Leave a Comment

Who made my clothesWe’ve come to the close of the annual #whomademyclothes campaign, it starts each year on the anniversary of the Rana Plaza building in Bangladesh collapsing. 

On 24 April 2013, 1,138 people died and another 2,500 were injured, making it the fourth largest industrial disaster in history… Thats when Fashion Revolution started. The #whomademyclothes campaign in April every year works to highlight transparency in the fashion industry.

As that campaign ends, #memademay commences its 10th year. To take part, fashion lovers make a pledge to wear me-mades more and/or in different ways, and follow it throughout May.

But don’t be confused. These campaigns aren’t about promoting consumption, it’s about thinking of fashion in a more wholistic way – that includes how we waste fashion. The ABC’s War on Waste shocked us last year with the fact: Australians are currently disposing of 6,000 kgs of fashion and textile waste every 10 minutes!
 
Sew, at this time of year, we encourage fashion consumers to change the way they think about fashion, how they consume it, how they wear it and how they make it. Through a few simple ideas we can have an impact:

 

• Rather than buying new, fall back in love with the clothes you already own.
• Take the #haulternative challenge — a way of refreshing your wardrobe without buying new clothes.
• Shop secondhand.
• Swap with a friend.
• Learn DIY customisation.
• Learn how to make your own clothes.
• Mend your clothes and make them last longer.

At Thread Den we believe knowing a simple sewing skills has a place in this Fashion Revolution. From the extreme; where you could completely refashion existing garments into entirely new ones, to the simple with easy hand sewing to extend the life of your garments by mending. Learning to sew will also give you the knowledge to assess the clothes you are buying, allowing you to recognise clothes that will last a lifetime – not just the fashion season.

Filed Under: Sew-inspiring Tagged With: memademay, waronwaste, whomademyclothes

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